School of Business & Public Management - Faculty publications
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Publications authored by faculty. Includes CCGA publications, scholarly journals, books, etc.
Learn more: http://www.ccga.edu/Academics/SchoolBPA/
- Faculty biographies
- Craig Fleisher, Dean of the School of Business and Public Affairs, Professor of Management
- T. David Reese, Assistant Professor of Finance and Economics
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Recent Submissions
Item Faith-Based Community Economic Development: Principles & Practices(College of Coastal Georgia, 2000) Reese, T. David; Clamp, Christina A.This booklet provides an introduction to faith-based community economic development (CED). It is not intended to be exhaustive, but to serve as a foundational framework for those new to, or with limited experience in, faith-based community economic development. Its primary objective is to familiarize readers with the following aspects of faith-based CED: Goals and objectives; Principal tools; Techniques for soliciting the support of a congregation in undertaking a faith-based CED project; and Examples of typical faith-based CED projects. This booklet provides an introduction to faith-based community economic development (CED). It is not intended to be exhaustive, but to serve as a foundational framework for those new to, or with limited experience in, faith-based community economic development. Its primary objective is to familiarize readers with the following aspects of faith-based CED: + Goals and objectives; + Principal tools; + Techniques for soliciting the support of a congregation in undertaking a faith-based CED project; and + Examples of typical faith-based CED projects. -From the Federal Reserve Bank of Boston websiteItem Minority-owned businesses, trade credit and discrimination : an empirical study of the impact of racial discrimination on access to trade credit for minority-owned vs. non-minority-owned firms(College of Coastal Georgia, 2007) Reese, T. DavidSee institutional repository of Southern New Hampshire University, link below.Item Analysis without paralysis : 10 tools to make better strategic decisions(College of Coastal Georgia, 2008) Fleisher, Craig S.; Bensoussan, Babette E.From worldcat: If you're a manager or business owner, you need tools to make better decisions--about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, two renowned experts on business analysis and strategy bring you those tools, in plain English!Babette Bensoussan and Craig Fleisher teach you exactly what you need to know, without dragging you through unnecessarily complex concepts or advanced mathematics. They start with a practical, realistic introduction to the analysis process; then they walk you through ten core sets of analysis techniques that every manager can use effectively. You'll master classic techniques like SWOT analysis and Porter's Five Forces, in addition to the latest approaches to competitor, financial, issue, and value chain analysis. Next, Bensoussan and Fleisher guide you through analyzing the global social, political, and macroenvironmental challenges that will increasingly shape the future of your business. For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples. The result: a book you can rely on to address your strategic and business challenges--whatever your role, experience, industry, or environment. Don't just collect data--use it for competitive advantage Uncover correlations, assess trends, identify performance gaps, and identify your best opportunities Get truly actionable outputs from your analysis Perform future-oriented analysis that leads to better competitive strategies and tactics Use analysis to anticipate and adapt to rapid change Get early warnings of emerging threats--and respond more quicklyThe Practical, Plain-English Guide to Business Analysis for Every Manager and Business Owner!You can use business analysis to address your most crucial strategic and tactical challenges--without burying yourself in advanced math or arcane theory! This friendly guide walks you through the entire business analysis process and then explains each of today's most valuable analysis tools--in plain English. You'll be able to make better decisions and get better results--even if you've never been responsible for analysis before. Babette Bensoussan and Craig Fleisher illuminate BCG matrix; Porter's "Five Forces"; SWOT analysis; modern competitor, financial, issue, and value chain analysis; long-term scenario planning; emerging macroenvironmental (STEEP/PEST) techniques; and much more. You'll find realistic case studies, in addition to practical guidance for choosing the right tools for each challenge. Even if you've never performed business analysis before, Analysis Without Paralysis can help you gain the insights and build the strategies for a winning future.Item Business and Competitive Analysis: Effective Application of New and Classic Methods(College of Coastal Georgia, 2007) Fleisher, Craig S.; Bensoussan, Babette E.Serves as a how-to guide for business and competitive analysis. Intended for managers, consultants, functional specialists, and strategists, this title begins with guidance on the analysis process, including defining problems, avoiding analytical pitfalls, choosing tools, and communicating results. Business and competitive analysis : definition, context, and benefits -- Performing the analysis process -- Avoiding analysis pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- McKinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis.Item Career preparation : a transition guide for students(College of Coastal Georgia, 2004) Dupuy, George M; Dupuy, David H.